Dieter rams 10 principles for good design 3pillar global. It was an honor to be interviewed in the back of this book along side design luminaries like naoto fukasawa, jasper morrison, and jonathan ive. While the books title less and more nearly demands to be mistyped as less is more, rams himself explained his design approach as weniger, aber besser, which translates roughly to less, but better, but the book remains indicative of its title. A personal foreword by jonathan ive evokes the influence that rams has had on his own work and, by extention, the objects with which so many of us share our everyday lives. For better and worse, we live in jony ives world the. A sidebyside comparison of apple and braun designs. Most of all, good design is as little design as possible. Jonathan ive foreword of as little design as possible.
A personal foreword by jonathan ive evokes the influence that rams has had on his own work and, by extention, the. Dieter rams, as little design as possible by sophie lovell. We use cookies to give you the best possible experience. His unobtrusive approach and belief in less but better design generated a timeless quality in his products and have influenced the design of many.
Jonathan ive, in full sir jonathan paul ive, byname jony ive, born february 1967, london, england, british industrial designer and apple inc. How dieter rams made braun look cool the new york times. Dieter rams, jony ives avowed inspiration, still works with the furniture and products that he designed more than a half century ago. An introduction and an essay by klaus kemp tell the story of rams. The braun products that inspired apples iconic designs gallery. Full text of jonathan ive on dieter rams see other formats foreword when i was a young boy growing up in london, my parents bought a wonderful juicer. Phaidon is releasing a new book on dieter rams in june this year 2011 called dieter rams. In that spirit, this monograph is as little book as possible. That means there are almost 100 hours of amazing interviews that are still unpublished. German designer dieter rams has cited ive s work as inline with his ten principles of good design. Anyone who thinks that minimalist or clean product design begins and ends with jonathan ive would be well served to check out the latest exhibit on dieter rams. The brains and braun of dieter rams the new york times. Buy a discounted hardcover of as little design as possible online from australias leading online bookstore.
Since 1996 he has been responsible for leading a design team widely regarded as one of the worlds best. Consisting of nearly 800 pages more, it has a nearly flimsy cover less, that comes in a box more wrapped in a plastic wrapper much more. The giving tree daft punk mac book cover pretty things simple things wonderful things shel. As little design as possible and the foreword to this book is writen by jonathan ive. It is a clear, comprehensive and beautiful presentation of dieter rams life and his work. So weve released the full text of these interviews in a book. It incorporates a brief background on dieter rams, the formation of braun, and details on a number of the products dieter was a part of. You can clearly see the hand of rams in some ive designs. Describing ramss humble csv 12 amplifier rotary switch in the foreword to the book dieter rams.
This comprehensive monograph covers both rams life and his work, as well as his ideas on good design, which continue to inspire designers and consumers today. With a forward written by jonathan ive, probably the designer most indebted to the mid century design of braun ag, this book shows how the industrial designs of dieter rams and braun ag have come to influence industrial designers in the time of the 2000s. Apple svp of design jony ive pens foreword to dieter rams. Dieter rams is one of the most influential product designers of the twentieth century.
As little design as possible 9780714849188 by lovell, sophie and a great selection of similar new, used and collectible books available now at great prices. Dieter rams 10 principles for good design dieter rams, one of the most influential industrial designers of the last 50 years, has had a truly remarkable impact on the design industry and the overall concept of product design as we know it today. Even if you dont immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed. The good news is that there is finally a pictureandtext book that chronicles the career of dieter rams, the german designer whose work for braun is clearly the. Jonathan ive, senior vice president of industrial design at apple, is the principal designer of the ipod, macbook pro, iphone and the imac.
Jonathan ive has repeatedly said in the past that industrial designer dieter rams is one of his major sources of inspiration. Dieter rams born 20 may 1932 in wiesbaden, hessen is a german industrial designer and retired academic closely associated with the consumer products company braun, the furniture company vits. As little design as possible phaidon by the british design historian sophie lovell, traces mr. Dieter rams as little design as possible wallpaper. If you dont know why i say that you cant think of apple or jonathan ive without thinking of dieter rams, this gizmodo.
But apple and its senior vice president of industrial design, jonathan ive, have been known to take cues from another. Weve spent too much of today swiping through the beautiful new ipad version of our dieter rams book, as little design as possible two things have really caught our eye. Book depository books with free delivery worldwide. This beautifully illustrated book covers both rams life and his work, as well as his ideas on good design, which continue to inspire designers and consumers today. A personal foreword by jonathan ive evokes the influence that rams has. Did apple find inspiration for its iconic products in the.
So if youve watched the three documentaries, youve actually only seen 3% of the conversations that were recorded. Ives account of his childhood encounter with a braun mpz 2 citromatic and its bold, pure, perfectlyproportioned, coherent and effortless surface goes a. Parallels in color stencil, structure, and lighting design can be found with the luxury german automotive, audi. Dieter rams life and work are indelibly linked to his thoughts about how people live, and how they can live better. The braun products that inspired apples iconic designs. With a contribution by dieter rams and a prologue by matthias k. Dieter rams by jonathan ive, 9780714849188, available at book depository with free delivery worldwide. The way the pictures absolutely ping from the page all of them beautifully shot and fantastically rendered in.
Dieter rams jonathan ive, klaus klemp, sophie lovell. Dieter rams as little design as possible by sophie. As a person who paid little attention to dieter rams before, this was an eye opening and informative book. Dieter rams by jonathan ive, klaus klemp waterstones. See more ideas about industrial design, design and apple products. It is a musthave book for anyone interested in rams work, his legacy, and his ideas about how to live. As little design as possible, ive writes, it could not be better, simpler, clearer or. As little design as possible, the work of dieter rams by. Designer dieter rams, pictured with a braun radio on some vitsoe units and inset a portable braun radio he designed along with an original jonathan ivedesigned ipod photo.
Ive frequently lent his voicenoted for its essex accent and reserved, quiet style of speechto apples marketing and promotional. It is a musthave book for anyone interested in rams work, his. He is famous not only for this vast array of wellformed products, but for his remarkably prescient ideas about the correct. Jony ive writes in the introduction to as little design as possible, a book on dieter rams published by phaidon.
As little design as possible is now on the ipad design. For example, the podcast app for ios initially looked very much like a tape recorder designed by rams. Booktopia has as little design as possible, the work of dieter rams by jonathan ive. But jony ive didnt work alone he stood on the shoulders of a giant. Rams was a key figure in german design and worked as head of brauns design staff in. A foreword by jonathan ive hones in on just how far the rams effect is felt. A further chapter examines rams ten commandments of good design and his credo, less but better, in the context of his role as head of design at braun, and a final chapter explores his legacy in the work of contemporary designers including naoto fukasawa, jonathan ive, sam hecht, and konstantin grcic. The way the pictures absolutely ping from the page all of them beautifully shot and fantastically rendered in this new ibooks edition for ipad. With a forward written by jonathan ive, probably the designer most indebted to the mid century design of braun ag, this book shows how the industrial designs of dieter rams and braun ag have come to. The book looks remarkable and i know i will be getting a copy for my library. Apple svp of design jony ive pens foreword to dieter rams book.
Ive has long acknowledged the influence on his work of dieter rams, who was brauns head designer for nearly 30 years. Ramss evolution as a designer with a lessismore philosophy. As little design as possible hardcover 2011 author sophie lovell, klaus kemp, jonathan ive sophie lovell on. The surfaces were without apology, bold, pure, perfectlyproportioned, coherent. Unfortunately, the exhibit in question was already held at the suntory museum in osaka, japan. Recently i wrote about jonathan ive design interview quotes, and if youre familiar with industrial design and apple design, you know you cant mention jonathan ive without also mentioning dieter rams, a world famous designer for braun.
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